Products beyond the material
How do you let customers experience something as personal as a bespoke nib, before it even exists? How do you bring craftsmanship, consulting and manufacturing together in one fluid digital journey?
Together with Montblanc, we designed the experience, collaborating closely with IT and supporting key product decisions. The result: a global app that lets customers visualize, personalize, and fine-tune their nibs, guided by boutique experts and seamlessly connected to central production.
The launch gained remarkable attention, delivered ROI within weeks, and redefined what craftsmanship can mean in the digital age.
